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The four principles that can help us to overcome our brains' natural biases to make better, more informed decisions--in our lives, careers, families and organizations.
In Decisive, Chip Heath and Dan Heath, the bestselling authors of Made to Stick and Switch, tackle the thorny problem of how to overcome our natural biases and irrational thinking to make better decisions, about our work, lives, companies and careers.
When it comes to decision making, our brains are flawed instrume
